Huawei mobile phone learning Xiaomi sales increase

Huawei Mobile Phone only a year, put Honor brand sales of smart phones from 100W upgrade to 2000W, which largely comes from online sales strategy Xiaomi competitors to imitate.

Taking into account the early signs of Huawei executives hope to further replicate Xiaomi's rapid growth.
In just a few years as a result of the latter is among the world's top five smartphone vendors list, so other low-cost Chinese smartphone makers are unlikely to ignore it.

But analysts believe that Huawei Honor 6 low-cost strategy has sparked a price war, so puerile become the norm in the Chinese market. With the further spread of this trend, all the firm's profit may be affected.

Honor Brand President Liu Jiangfeng said that as the price more competitive, so this industry is inevitable transition to online sales, because this model can reduce distribution costs - in the traditional model, the cost of the phone costs accounted for 30 %. Honor the phone last December independent of the independent development of Huawei brand. Sales of the product range has been around in many countries, such as Belgium and Brazil, mainly by China Pre Shipment Inspection and India, Jingdong Mall and other e-commerce platform Flipkart Online Services sales.

The brand in 2014 for Huawei Ascend Mate7 contributed quarter shipments. According to the US market research firm Gartner estimates, Honor Huawei beyond the third quarter, helped Xiaomi, has become the world's third largest smartphone vendor.

"Next year will be put on a very tight race." US market research firm? Counterpoint Research analyst Neil Shah (Neil Shah) said. Huawei Honor has been promoting the brand in Europe and Latin America, and the main markets are China and India Xiaomi.

Huawei began a long time ago for the overseas promotion of its own brand, but the company's Honor brand using online mode, you can help them break into the price-sensitive market environment, which in the past was that it tried to avoid.

Yu Chengdong, Huawei's consumer department head said in an interview last week, in order to expand profit margins, Honor needs to enhance the brand image, through higher product configurations, such as: Huawei ascend mate7 and Huawei Honor 6 Plus attract more affluent consumers. "If Huawei wants to survive, they must win in developed markets such as Europe, the high-end market." Said Yu Chengdong, "for our high-end strategy will be crucial in terms of next year."
Source: http://www.bloghotel.org/phonetablet/